More Shameless Self-Promotion

Shameless Self-Promotion by Ann Sheppard [of Such Pretty Colors]

Sometimes Self-Promotion can be hard for us. We are taught not to 'brag'. But you can positively and enthusiastically promote yourself without bragging.

This column will give a tip each week, just little ways you can promote your business in your daily life.

Tip #2 - Things to do with your business cards

1. Put one in every customer's bag. Say, "My business card is in the bag in case you need me again."

2. Give one to every customer you talk to, even if they don't buy something. Say, "Would you like my card in case you decide you'd like to get one [of my items] in the future?"

3. Keep a few in your bag or pocket, ready to give out in unexpected situations. :)

4. Put them on the bulletin board at cafes, coney islands, Whole Foods, the Co-op, etc. Restock them as needed.

5. Give a stack to your mom. When she is bragging about you to the lady behind her in line at Meijer's, she can give her your card. Give some to your best friend and your spouse, too.

6. Make them into bookmarks and give those to your customers. Then they will keep them around and see them often.

7. Put a magnet on the back so your customers can put them on the fridge.

8. If a repeat customer tells you that her friends constantly ask where she got the item she bought from you, ask her if she'd like a stack of your cards.

9. Ask your suppliers if they keep business cards on hand. For instance, the JoAnn fabric on Ann Arbor Saline Rd. used to keep business cards in the drawer under the register, in case their customers inquired about seamstresses for hire. Ask the local beadshop or scrapbook store, or whatever is appropriate to your craft, if they keep cards on hand for this reason.

10. Trade a stack with a fellow crafter. Put his on your table, and ask him to put yours on his table.

11. What NOT to do: Litter. Some people suggest you stick your cards in random library books or put them on counters and shelves in stores and other public places. This is just littering and won't get you a good return. Think about the planet and skip this one.

Go give 'em! Next time, let's stick our toes into the internet. :)